Don't worry about tons of other skiers having this boot on their feet; the Atomic Hawx Prime 120 S GW Ski Boots outsell all the other mid-volume expert boots out there for a couple of reasons. For starters, they rip. Outstanding performance across all types of snow and terrain, along with a supportive but not TOO supportive flex, make them hard to beat on the snow. Two, the Memory Fit technology used to fit these boots is tops in the industry, and can make this boot fit the vast majority of average width and slightly wider feet. Enough hyperbole from the copywriters; get out there and try a pair of these and find out for yourself.